![]() Then, this study also found that both influencers are concerned of their privacy on Instagram. The study also revealed that there are differences between front stage and back stage shown by micro-influencers on Instagram. The results of this study indicated that micro-influencers only display positive content on Instagram. This research also studied the privacy awareness of micro-influencers on Instagram. ![]() This research attempted to find out self-presentation strategies applied by micro-influencers on Instagram, as well as the differences between front stage and back stage by using dramaturgy theory by Erving Goffman. Social media users also threatened by privacy issue. However, we cannot be sure if everything shown in social media are actual representation of the influencer’s real lives. Micro-influencers also perform the self-presentation to maintain their existence on social media. Instagram is a platform that can be used to express online self-presentation by uploading contents.
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